Pay Talk·Gig Log·@nycgrind247·38d ago·Verified

National non-union PSA — $1,100/day, but they bought my likeness for 2 years

Non-Union CommercialNew York$1100/day8h/day1 daysleadnon-unionMeal breaksWould work again
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Booked a non-union PSA for a health organization. National distribution — TV, digital, streaming pre-roll, social, transit. $1,100/day for 1 day of shooting. The catch: the buyout covered 2 years of usage across all those channels. No residuals. If this were union, the residuals alone would have been $10K+ over 2 years for that kind of spread. I negotiated from their initial offer of $850 to $1,100 by pointing out the breadth of usage. They came up pretty quick, which means their ceiling was probably higher. The shoot itself was excellent. 8-hour day, professional crew, great director. No complaints about conditions. Mixed feelings overall. I know $1,100 for one day sounds great. But seeing my face on a subway ad 6 months later knowing I can't ask for another dollar feels weird. Next time I'd push for $1,500+ or try to cap it at 1 year.
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